This is cool. They worked the name Mazola into their QR code. It's not big or fancy, but it adds "brand awareness" to the simple black and white image. Companies need to find more ways to use QR codes to promote their brand, either by inserting an image into the code or inserting the code into a logo (as Macy's did with their red star logo).But even then, there needs to be some meaningful content on the site where the code links. You can't be too clever and create a mobile site that doesn't work with many phones and you can't be too dumb and just link to your generic html home page. So take tip from Mazola and learn how to use a QR code.
Another good thing Mazola does is tell us to "Search for QR Scanner in your app store" which is still necessary since many people don't know what these codes are for, even if they have a smartphone.
You know some idiots will ask, "What's an app store?" but then, maybe the goodness of Mazola corn oil just isn't meant for them. Maybe there's a lard product out there they can use to fry their drumsticks.
But scan the code and you get http://www.mazola.com/m/plantsterols/ which creates a simple mobile site on my phone OR scans to a completely different site if I visit from a PC. Why the discrimination? Dunno. The PC page tells me to go to Facebook and Like them, but doesn't tell me anything about the health benefits of Mazola.
But the mobile page has large buttons that are very easy to read and tap. The site tells me all about "plant sterols" and says that I need about 1500 mg a day or else I will die. And then Mazola asks me to take a pledge to "set a healthier table" and they will donate $1 to something called WomenHeart, which I think is a remake of Braveheart, but starring Drew Barrymore.
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